According to the “July Destination Performance Report” prepared for TÜROB by STR, a worldwide data and analysis company, Turkey’s hotel occupancy in July 2020 decreased by 58.4 percent compared to the same month of 2019 and fell to 31.4 percent.
In July, the average daily room rate sold, expressed as Average Daily Rate (ADR), decreased by 15.7 percent to 82.7 euros.
RevPAR, which is considered as the most important revenue item of the accommodation sector, decreased by 64.9 percent to 26 euros over the total number of rooms.
In the 7 months covering the January-July 2020 period, Turkey’s occupancy rate decreased by 49.3 percent to 33 percent, the average daily room rate sold decreased by 17.3 percent to 61.2 euros, and the revenue per room decreased by 58.3 percent to 20.1 euros.
In July 2020, the average occupancy average for European destinations was 34.2 percent with a 56.6 percent decrease, while the average room rate decreased by 21.6 percent to 93.6 euros and the room revenue decreased by 66 percent to 32 euros.
Revenue per room decreased
The movement on the coasts has not yet been reflected in city hotels, especially in Istanbul. In Istanbul, more than 50 percent of the hotels that temporarily suspended their operations have still not opened.
According to data from hotels that are open, occupancy rates decreased by 68.2 percent compared to the same month last year and were measured at 26 percent. In July 2019, average occupancy in Istanbul was 81.7 percent.
The average daily room rate sold was 71.1 euros, down 29.9 percent compared to 2019. In July 2019, this amount was 101.5 euros.
Revenues per room decreased by 77.1 percent compared to last year and were measured at 18.4 euros. In July 2019, this amount was 82.9 euros.
In the first 7 months in Istanbul, occupancy rate decreased by 50.3 percent to 35.4 percent, average daily room rate decreased by 16.7 percent to 71.7 euros and revenue per room decreased by 58.6 percent to 25.4 euros.
Occupancy in Antalya 42.7 percent
According to the information given in the statement, a significant part of the hotels in Antalya are still closed.
According to data from open hotels, occupancy rates in Antalya, which were 77.4 percent in July 2019, decreased by 44.8 percent to 42.7 percent in July 2020.
The average daily room rate sold decreased by 1.1 percent to 160.2 euros. Revenues per room decreased by 45.4 percent compared to last year and were measured as 68.4 euros.
In Antalya, occupancy rates in the first 7 months decreased by 46.8 percent to 33.7 percent, average daily room rate decreased by 16 percent to 69.4 euros and revenue per room decreased by 55.3 percent to 23.4 euros compared to the same period last year.
“Occupancies increased with the effect of the Eid al-Adha period”
TÜROB President Müberra Eresin made the following assessment regarding July occupancy figures:
“A movement driven by domestic tourism continued as of July. Occupancies increased with the effect of the Eid al-Adha period. However, this data is based on city hotels and hotels open in coastal areas.
It is noteworthy that a large portion of both city hotels and hotels in coastal areas are still not operational. This problem is deeper in Istanbul. More than 50 percent of the hotels that temporarily suspended their operations in Istanbul have still not reopened.”
Source: https://www.aa.com.tr/tr/ekonomi/temmuzda-otel-doluluk-orani-yuzde-31-4-olarak-gerceklesti/1951490
