“If you don’t know where you are going, any road will get you there.”
When examined at its core, Peter Drucker is stating that without setting concrete goals, efforts made without determining where we want to be as a company, region, or country should not be considered meaningful and should not be perceived as success.
The methods and frameworks employed to reach the current point, the systematic and theoretical approaches taken, and how close the expectations are to being met are crucial arguments here. The era of living day by day, without a constitution, and the existence of structures that cannot clearly articulate their aims and objectives seem almost impossible in today’s globalized world. Establishing the foundation for future success stories will depend on criteria recognized at a global scale concerning the acquisition and utilization of resources, as well as the dynamics of the distribution and sharing channels.
Entering a new year, all elements of our region should read the upcoming period well and strive to catch up with the latest in terms of sectoral and commercial aspects. As we know, good examples contribute positively to our region, while even small mistakes can take years of effort to repair. In this context, the realization that brands emerging from Laleli indirectly or directly contribute to Laleli again is a notable example. The increase in globally recognized, appreciated, and followed brands in the upcoming period will not only honor us but also strengthen our power and broaden our horizons. It should be remembered that the effort and hard work expended individually or collectively will contribute not only to our region but to our entire country.
In this context, our board of directors and I gathered in Sapanca to discuss ideas and projects for the present and future of Laleli, and we conducted a very productive search conference. The presentations made and the projects and ideas put forward have indeed nurtured our hopes for the future of our region. In conclusion, we realized once again that we have a lot of work to do and a long way to go. Entering a new year, I wish you all a healthy, happy, and prosperous year ahead.
Giyasettin Eyyüpkoca
