The Adriana Lima Effect Sweeps Dosso Dossi Fashion Show

Dosso Dossi Fashion Show Introduces a Groundbreaking Sales Model with Business Holiday Concept”

Dosso Dossi Fashion Show, pioneering a unique sales model with the concept of business holiday, is making a global impact by presenting the Turkish textile sector to the world with the participation of renowned figures. This year’s event, featuring Victoria’s Secret angel Adriana Lima, attracted 5,000 foreign textile buyers.

Each company participating in the Dosso Dossi Fashion Show commits to a minimum purchase guarantee of $15,000, contributing $40 million to the textile sector and $5 million to Antalya tourism. The one-week-long Dosso Dossi Fashion Show injects vitality into the textile markets of Laleli, Osmanbey, Merter, and Çağlayan, even during their slowest times.

LASİAD President Giyasettin Eyyüpkoca, LASİAD Vice President Muhammed Sancaktar, LASİAD Board Members Erdem Soylu Karabağlı, Murat Eraslan, and LASİAD Board Assistant Nada İsmail attended the Dosso Dossi Fashion Show event held at the Antalya Expo Center.

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