“The first of the ‘Overseas Expansion Meetings,’ organized by BMD to increase the international competitiveness of brands and enhance collaborations, took place on September 11, 2013, in Istanbul. LASİAD Board Chairman Giyasettin Eyyüpkoca and LASİAD Member İsmail Kutlu, along with numerous businessmen, attended the meeting.”
Hüseyin Doğan, the President of the United Brands Association (BMD), emphasized that Turkish brands are expanding to a broader geography around the world every day. He stated, “By benefiting from the experiences of our brands abroad and avoiding strategic mistakes, we will increase our number of stores abroad from the current 3,000 to 20,000 by 2023.”
In his speech at the opening, Hüseyin Doğan mentioned that BMD has brought the “branded economy” to the country’s agenda and contributed to Turkey’s enrichment with high added value. Emphasizing that Turkish brands are constantly going further, Doğan continued, “Now, the whole world is our playground. We consider not only our immediate surroundings but all countries in the geography from America to the Far East as target markets for Turkish brands. In other words, our new goal is to ensure that at least one Turkish brand opens a store in all 193 member countries of the United Nations. To achieve this goal, BMD guides our member companies with activities that will ensure the advantageous position of our brands in a competitive world. Today, we have more influence in the world. To avoid strategic mistakes, we must learn from each other’s mistakes and experiences. The success of one of our brands in any country means the success of another brand. We believe that, as a result of the transformation into a branded economy, we can increase the nearly 3,000 stores owned by BMD member brands abroad to 20,000 by 2023.”
