The most important element that we emphasized and reiterated over and over again from the beginning of the pandemic process was not to lose hope. Yes, we had to keep our hope because an economy that could produce all links of the supply chain perfectly would also be able to profit from difficult times. Our country is one of the rare countries that managed to act in state-nation cooperation at all stages of the epidemic. It is possible to say that full normalization is now on the horizon, especially with the intensified vaccination and decreasing number of cases after the full lockdown. During this difficult phase, which we continued with patience, astuteness and faith, our country has achieved significant momentum, especially on the export side. Increasing exports undoubtedly brings with it a significant gain for regions focused on foreign trade and tourism, such as Laleli. At this point, especially EU countries and our other neighbors; They have realized the importance of supplying products from nearby geography, that economies should focus on mutual cooperation and solidarity, and most importantly, the mistake of linking production mechanisms to a single Far East-based methodology. This development and growth will probably continue for the next 3-5 years. Newly established business connections will not be broken suddenly and will continue for years to come. Laleli, which has high brand awareness, flexible and experienced, especially in the commercial sense, will continue on its way with the inspiration it draws from its past. While technologically based clustered trade and communication make things easier in every aspect, Laleli will continue to be the economic dynamo of our country for decades to come with its unique identity and showcase feature. The breeze of this strong wind is definitely felt in our sharply increasing exports. All companies that have experienced the Laleli adventure, moving from a regional structure to a global player, have internalized this phenomenon throughout their lives. We can see this fact in our fashion brands that first flourished in Laleli and then branched out in many cities of our country and the world. It is possible to say that Laleli is similar to a trade school in this sense. This is why we insistently emphasize that, when considered holistically, Laleli is not just Laleli, but essentially represents Turkey itself. That’s why it is so valuable for everyone to visit Laleli at least once in their lives, in order to experience world trade to their core and understand what tourism, logistics and globalization are. Mental transformation, a global perspective and the ability to think multi-dimensionally economically will of course come to life in such an exclusive and original region where different languages, different cultures and nations blend together. In this respect, it is essential to state that Laleli is an economic living space that needs to be wrapped in cotton wool and protected for our country. It is important in every sense that our regional companies act with this awareness and show a certain harmony and constant unity. Total development, even if partial, has always prevailed over the supposedly strong individual differentiation. We have always seen, are seeing and will continue to see the results of this. This is the only element that distinguishes Laleli from its global competitors. What makes us successful is that each of our companies, individually and individually, feels the Laleli identity and the Laleli phenomenon and inscribes this in their business policies in a coordinated manner. This is where Laleli’s difference and Laleli’s originality comes from. Laleli is the one voice, one breath of an organism that extends from micro to macro, just like a choir. To understand this, you need to be in Laleli and breathe Laleli.
On this occasion, I congratulate you and your loved ones on Eid al-Adha, and I offer my respects with the hope that it will bring health and peace, and then happiness and success, to our country and the world.
