The white goods industry revived in June

Can Dinçer, Chairman of the Board of Directors of the Turkish White Goods Manufacturers Association (TÜRKBESD), said in his statement at the press conference held by TÜRKBESD via video conference, that their main goal as Turkish white goods manufacturers is to grow the industry and gather valuable players under the roof of the association.

Referring to the common actions taken during the pandemic process, Dinçer said, “Our industry has gone through difficult times, and the same happened all over the world. During this period, we decided to take the initiative and lead on many issues. We tried to keep our businesses and factories open. In this way, we enabled the operation of the entire value chain. “The white goods industry made great contributions to its country by taking responsibility in difficult times.” he said.

Dinçer explained that Covid-19 has very sudden negative effects on world economies such as the USA, China and Europe, and that there are predictions that the pandemic will cause a serious contraction in the economies of the markets to which Turkey exports, and that if the second wave of the pandemic occurs, the economic contraction in the world will reach minus 6′. He stated that it could reach minus 7.6.

Stating that there are huge explosions in terms of unemployment in the world, Dinçer stated that at this point, the state in Turkey supports unemployment, announces packages, these are very useful, and everyone in Turkey takes care of their workers.

“The increase in housing sales also fed the white goods industry”

Dinçer stated that the increase in housing sales also feeds the white goods sector and stated that this trend will continue in the summer months.

Reminding that Turkey is the second largest white goods production base in the world after China, Dinçer noted that they have a production of more than 28 million units in 6 main products and that it is a sector that provides 60 thousand direct and 600 thousand indirect employment.

Dinçer pointed out that the white goods industry had a current account surplus and said, “Last year, we exported approximately 22 million units. It is a sector with an export capacity of 102 million units in 5 years and 180 million units in 10 years. “We have 15 thousand dealers and 3 thousand 500 service points.” said.

Stating that they expect Turkey to reach Germany and France in domestic sales volume, considering its population and dynamic structure, he said, “As players in the white goods industry in the coming period, our plan in the medium and long term is for this country to reach the domestic sales volume of 10 million units, which is its right. “I believe we can at least reach the level of France.” he said.

Domestic sales volume grew by 14 percent in June

Can Dinçer reported that in the January-June period of this year, the domestic sales volume of the white goods industry grew by 4 percent, reaching 3.6 million units, compared to the same period last year.

Explaining that the most important region in terms of exports is Europe, and that due to the economic difficulties experienced, the export volume of the sector decreased by 14 percent compared to the same period last year, to 8.7 million units, Dinçer said:

“With the right decisions taken, there has been a revival in the sector since June. Looking at June, the domestic sales volume increased by 14 percent compared to the same month last year, reaching 816 thousand units, and in exports this year, we achieved the strong export figure of last June. Frankly, I hope for this too. There is a serious shortage of stocks in Europe. There is a need for production and products. All our manufacturers will work to ensure this.”

Dinçer explained that he believes that the effect of digitalization will increase even more in the coming period, and said that hygiene and health come to the fore in this period and that this brings opportunities to the sector.

On the question regarding the year-end expectation, Can Dinçer noted that the positive trend continued in July and that they could not make a prediction for the end of the year due to the possibility of a second wave in the pandemic.

“We think that products related to Covid-19 will come to market”

TÜRKBESD Board Member Fatih Özkadı stated that the financial difficulties experienced due to the pandemic, the regulatory effect of the public, the cooperation of the state and private sector, and protectionist policies have increased and said, “Durability in trade has become even more important. In the new normal, diversification of the production centers of the supply chain is critical for trade resilience. The trends that emerged in this period are regionalization, transparent data flow and digitalization, new generation technology… We think that new generation technology and Covid-19 related products will be released in companies that are members of TÜRKBESD in the coming period. “Training incentives for digital talent can also be an example of emerging trends.” he said.

Pointing out that one of the most important muscles of the sector is export ability, Özkadı emphasized that the steps to be taken in digital transformation will both attract new investments and provide cost advantage and export competitiveness in sectors where it is strong.

TÜRKBESD Board Member Bahar Birsen said that some regulations are needed in Turkey, both within the supply chain and within the scope of the European Green Deal put forward by the EU with the goal of becoming carbon neutral in 2050.

Birsen explained that in order to maintain competitiveness in exports during the Customs Union modernization process, a number of mechanisms such as renewable energy, circular economy, new climate law, limited carbon regulation should be implemented, and that they are always ready for cooperation.

TÜRKBESD Board Member Mehmet Yavuz also stated that the sector has a strong dealer structure, stated that support is needed to maintain this power of the sector, and said that support is expected on issues such as sector entry costs, shopping mall rents, energy costs for the sustainability of the dealer system.

Source: https://www.aa.com.tr/tr/ekonomi/beyaz-esya-sektoru-haziranda-canlandi/1917401

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